9 STEPS TO RE-BRANDING & BRAND TRANSFORMATION
1. Seriously Review Your ‘Brand Architecture & Identity’
2. Acutely Assess Your ‘Brand Portfolio Management’
3. Openly Explore ‘Best Lessons & Opportunities on Re-Branding' around the World
4. Profoundly Use ‘Customer Data & Relationship’ to Make the Right ‘Re-Branding’ Decision
5. Fully Embrace ‘Digital Media as a Key Success Strategy' in Re-Branding
6. Be Creative in ‘Repositioning’ Your Existing Brands
7. Be Strategic in Your ‘Plan & Use of Advertising Media’ in Your Re-branding Programs
8. Be Effective in ‘Integrated Brand Communications’ to Drive the Success of Re-Branding
9. Be Proactive in ‘Monitoring & Measuring the Progress and Achievement’ of Your Re-Branding
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