The 10 Stages of Social Media Business Integration
The 10 Stages of Social Media Business Integration Share email share stages imageBrian Solis is a principal at new media agency FutureWorks. You can connect with him on Twitter or Facebook. An overnight success ten years in the making, social media is as transformative as it is evolutionary. At last, 2010 is expected to be the year that social media goes mainstream for business. In speaking with many executives and entrepreneurs, I’ve noticed that the path towards new media enlightenment often hinges on corporate culture and specific marketplace conditions. Full social media integration often happens in stages — it’s an evolutionary process for companies and consumers alike. Here are the ten most common stages that businesses experience as they travel the road to full social media integration. Stage 1: Observe and Report observing imageThis is the entry point for businesses to better understand the behavior of an interactive marketplace. Listening: Employ listening devices such as Goo